November 16, 2024
A wew chapter begins for the iconic ’67
London, 17 January 2025 – Charge Holdings Ltd is pleased to announce the successful acquisition of Charge Cars, creator of the bespoke ’67 fastback. The acquisition marks a pivotal milestone for the group as it expands its presence in the luxury performance automotive sector.
This transition brings Charge Cars under new leadership, with Paul Abercrombie appointed as Chief Executive Officer, and provides the foundation to accelerate the final development and production of the ’67 at the company’s new global headquarters in Silverstone, UK.
Accelerating Development
The acquisition enables Charge Holdings to consolidate operations and complete the final engineering, testing, and manufacturing phases of the Charge ’67, a modern reinterpretation of the classic 1967 fastback.
Silverstone will serve as the company’s new headquarters and the hub for final assembly, technical development, and future product innovation. This strategic move reinforces Charge Holdings’ commitment to British engineering excellence and world-class craftsmanship.
Defining the Future of Luxury Performance
Under its new ownership, Charge Cars remains dedicated to redefining what a luxury performance car can be — combining heritage-inspired design, precision engineering, and advanced technology.
The ’67 embodies Charge Holdings’ vision to create ultra-exclusive, handcrafted performance vehicles that connect the emotion of driving with the innovation of modern manufacturing.
About Charge Cars
Charge Cars is a British luxury performance brand reimagining the 1967 fastback through cutting-edge engineering and bespoke craftsmanship. Each ’67 is built from the ground up using a licensed body shell and a proprietary performance platform, merging timeless design with modern innovation.
Charge Cars operates as part of Charge Holdings Ltd, a British luxury automotive and advanced manufacturing group investing in exceptional brands that combine heritage, innovation, and craftsmanship.
London, 17 January 2025 – Charge Holdings Ltd is pleased to announce the successful acquisition of Charge Cars, creator of the bespoke ’67 fastback. The acquisition marks a pivotal milestone for the group as it expands its presence in the luxury performance automotive sector.
This transition brings Charge Cars under new leadership, with Paul Abercrombie appointed as Chief Executive Officer, and provides the foundation to accelerate the final development and production of the ’67 at the company’s new global headquarters in Silverstone, UK.
Accelerating Development
The acquisition enables Charge Holdings to consolidate operations and complete the final engineering, testing, and manufacturing phases of the Charge ’67, a modern reinterpretation of the classic 1967 fastback.
Silverstone will serve as the company’s new headquarters and the hub for final assembly, technical development, and future product innovation. This strategic move reinforces Charge Holdings’ commitment to British engineering excellence and world-class craftsmanship.
Defining the Future of Luxury Performance
Under its new ownership, Charge Cars remains dedicated to redefining what a luxury performance car can be — combining heritage-inspired design, precision engineering, and advanced technology.
The ’67 embodies Charge Holdings’ vision to create ultra-exclusive, handcrafted performance vehicles that connect the emotion of driving with the innovation of modern manufacturing.
About Charge Cars
Charge Cars is a British luxury performance brand reimagining the 1967 fastback through cutting-edge engineering and bespoke craftsmanship. Each ’67 is built from the ground up using a licensed body shell and a proprietary performance platform, merging timeless design with modern innovation.
Charge Cars operates as part of Charge Holdings Ltd, a British luxury automotive and advanced manufacturing group investing in exceptional brands that combine heritage, innovation, and craftsmanship.
