October 16, 2025
Charge Holdings confirms plans for strategic brand acquisition
London, 1 October 2025 – Charge Holdings Ltd, the British luxury automotive and advanced manufacturing group, today confirmed that it is in the final stages of acquiring a heritage performance marque, marking a significant step toward its mission of building a low-volume, high-value automotive group focused on craftsmanship, technology, and brand authenticity.
While details remain confidential pending completion, the acquisition will add a historic British performance brand to Charge Holdings’ growing portfolio, complementing existing operations in luxury vehicle design, electrification, and advanced manufacturing.
A Strategic Expansion
The acquisition, expected to complete later this year, supports Charge Holdings’ long-term goal of building a vertically integrated, limited-production automotive group, uniting distinct performance brands under shared engineering, design, and manufacturing capabilities.
It also introduces opportunities for platform sharing, IP collaboration, and component integration across the group — creating greater efficiency, scalability, and cross-brand innovation.
By leveraging shared technology, engineering expertise, and streamlined business functions, Charge Holdings aims to accelerate product development and enhance the value proposition of each brand within the portfolio, while maintaining their individuality and heritage.
Building a Legacy for the Future
The target brand is known for its rich British motorsport heritage and distinctive design DNA, making it a natural fit within Charge Holdings’ philosophy of “heritage meets innovation.”
Upon completion, the brand will operate as an independent subsidiary under the Charge Holdings umbrella, supported by the group’s advanced manufacturing network and centralised technical IP infrastructure.
London, 1 October 2025 – Charge Holdings Ltd, the British luxury automotive and advanced manufacturing group, today confirmed that it is in the final stages of acquiring a heritage performance marque, marking a significant step toward its mission of building a low-volume, high-value automotive group focused on craftsmanship, technology, and brand authenticity.
While details remain confidential pending completion, the acquisition will add a historic British performance brand to Charge Holdings’ growing portfolio, complementing existing operations in luxury vehicle design, electrification, and advanced manufacturing.
A Strategic Expansion
The acquisition, expected to complete later this year, supports Charge Holdings’ long-term goal of building a vertically integrated, limited-production automotive group, uniting distinct performance brands under shared engineering, design, and manufacturing capabilities.
It also introduces opportunities for platform sharing, IP collaboration, and component integration across the group — creating greater efficiency, scalability, and cross-brand innovation.
By leveraging shared technology, engineering expertise, and streamlined business functions, Charge Holdings aims to accelerate product development and enhance the value proposition of each brand within the portfolio, while maintaining their individuality and heritage.
Building a Legacy for the Future
The target brand is known for its rich British motorsport heritage and distinctive design DNA, making it a natural fit within Charge Holdings’ philosophy of “heritage meets innovation.”
Upon completion, the brand will operate as an independent subsidiary under the Charge Holdings umbrella, supported by the group’s advanced manufacturing network and centralised technical IP infrastructure.
“This planned acquisition represents a major step forward in our strategy to create a diversified group of world-class automotive brands,” said Paul Abercrombie, CEO of Charge Holdings. “It aligns perfectly with our mission to combine heritage, craftsmanship, and technology under one unified vision.”
“We’re building a group that celebrates craftsmanship, character, and performance,” added Abercrombie. “This acquisition allows us to integrate shared technology and production capabilities while preserving the unique identity of each marque — a model designed for long-term sustainability and growth.”
About Charge Holdings
Charge Holdings is a British luxury automotive and advanced manufacturing group investing in and developing exceptional brands that combine heritage, innovation, and craftsmanship. The group includes Charge Automotive, creator of the reimagined ’67 fastback, and LAB364, a leader in specialist paint and surface technologies.
Headquartered in the UK, with operations in the US and GCC, Charge Holdings is shaping the future of luxury performance through strategic investment, design excellence, and advanced engineering.
About Charge Holdings
Charge Holdings is a British luxury automotive and advanced manufacturing group investing in and developing exceptional brands that combine heritage, innovation, and craftsmanship. The group includes Charge Automotive, creator of the reimagined ’67 fastback, and LAB364, a leader in specialist paint and surface technologies.
Headquartered in the UK, with operations in the US and GCC, Charge Holdings is shaping the future of luxury performance through strategic investment, design excellence, and advanced engineering.
